Falling Cloudhead Crewneck (BLACK)

Is he really falling, or is he trying to get away from something?

When deciding to create this brand I was inspired by many streetwear brands but also japanese brands in general. Japanese brands seem to have a mascot for everything and so I felt like I had to have one as well.
Once I settled on the name "Cloudead" for the brand, creating this skull kid with a black cloud as a head came relatively quickly afterwards.

Front design is embroidered
Back design is screen printed

*Embroidery and screen printing are done locally in Canada

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